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Social Listening: The North Face

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North Face is well known for its quality outdoor recreation products for its consumers. Although North Face has other competitors, it still maintains its clientele making it one of the top brands in its field for outdoor recreation apparel and gear. I am a big fan of North Face and their products and have been for some time now as I enjoy the outdoors and I find their products to be of great quality and long lasting for my lifestyle. Not only is it a well known clothing brand, but many athletes and adventure seekers are sponsored by North Face. Their value proposition is to provide the best gear for their athletes and the modern day explorer, support the preservation of the outdoors and inspire a global movement of exploration.  North Face started the Renewed Collection  in 2018 to create new clothes and styles out of old/damaged/returned products. This allowed them to showcase their efforts for a more sustainable company. It is the same quality and everything but made to ben...
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Marketing in the News: Sonos Roam

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 Most people, like me, enjoy feeling upbeat or even relaxed and have been steered to listening to music during those times. The  Sonos Roam is a new portable speaker that has been released for your everyday adventure and is said to be a versatile way to listen to your music on the go or even in your home. An article  from Wall Street Journal indicates you can listen on this speaker outdoors or indoors with bluetooth, has wi-fi capabilities compatible with Alexa, Mac or iOS devices, is budget friendly and extremely durable with falls and even water. Sonos only releases products once every year or two so consumers expect it to be worth the wait, at the same time, the company has only been around for about 4 years.  Sonos' recent video ad (below) for their new product showcases the portable and lightweight speaker going on adventures from the beach, mountains and the woods showing its reliability with the wilderness. But, how exactly does it fare? A review  a...
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Introducing Me...

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  My name is Colby Matsumoto and I currently live in Corvallis, Oregon but I grew up in the Bay Area in California. I live with two other people and their cute kitten (I also love dogs) and I work in finance in Albany. I am taking this class to fulfill a degree requirement for  and associate's in accounting, although I am looking forward to learning about the marketing side of business. I am interested in learning about the different marketing tools there are but something I am most interested to learn about in this class is how to market myself. I want to improve my profile and resume so that I can be a top candidate for my future career. I think it would be important to be able to market yourself for whatever you end up doing!  Outside of class I really enjoy staying active! I have played sports (soccer, softball, volleyball) since I was young, but soccer is my favorite. I play whenever I can and practice with the Oregon State club soccer team. Other forms of exercise I...
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